Frequently Asked Questions
Here are some reasons why it might be time to hire a Fractional CMO:
- Right-sized leadership for startups or businesses not ready for a full-time executive.
- Consistency in marketing across all channels, especially when dealing with multiple agencies.
- Data-driven marketing decisions for revenue and growth.
- Expert management of marketing agencies, freelancers, or consultants.
- Direction and mentorship for execution-focused marketing teams.
- Modern marketing strategies for well-established businesses.
- Unified brand messaging to empower the sales team.
- Stepping in seamlessly during transitions or absences.
Please read our Fractional CMO page.
- Operate in Silos: Their strength is holistic oversight. Unlike certain specialized marketing agencies, they don't focus only on isolated areas like SEO or branding.
- Full-Time Availability: Being fractional means dividing their time among several clients. They won't be at your beck and call every moment.
- In-House Integration: While they bring an external fresh perspective, they might not have the in-depth, internal understanding an in-house team member possesses. This can sometimes lead to resistance from current team members.
- Long-Term Commitment: They're strategic guides, but a time might come when your business requires a full-time CMO. This suggests potential future recruitment and training.
- Fixed Engagement Models: Their services are tailored to fit your unique needs and don't follow the fixed packages often seen with agencies.
- Provide Full-Time Presence: Their role is consultative and periodic, not an everyday presence like an in-house team.
In essence, a Fractional CMO offers valuable strategic oversight and integration across marketing functions but doesn't dive deep into specialized tasks or offer constant availability like some full-time roles or agencies might.
Please visit our Fractional CMO page.
While we highly recommend the marketing audit as a valuable initial step for both actionable insights and establishing our working rapport, it's not a prerequisite. If preferred, we can directly proceed to the implementation phase.
Please refer to our pricing page.
Our Fractional CMO services operate on a month-to-month basis, offering you flexibility and adaptability. Additionally, we provide one-time project engagements. For both, we typically require a 50% payment upfront and the remaining 50% upon project completion.
While we can't guarantee specific outcomes due to uncontrollable external factors, our customer satisfaction guarantee underscores our commitment to integrity and proven performance. We don't make outlandish promises; instead, we focus on doing everything within our power to set you up for success. We're committed to delivering quality work on time and providing actionable insights through well-defined KPIs and metrics. This approach ensures you have a clear understanding of your marketing performance.
Expect to see meaningful results within a six to twelve-month timeframe. Marketing isn't a quick fix, but rather a valuable, long-term investment that brings sustainable growth.
During the first 3 months your Fractional CMO will:
- Month 1: Align Marketing and Business Goals
- Understand your business, goals, and customer base.
- Define essential metrics and KPIs.
- Establish processes for documenting insights and decisions.
- Month 2: Strengthen Collaboration and Metrics
- Reinforce the use of defined metrics and KPIs.
- Update market research and explore opportunities.
- Expand collaboration to various departments.
- Month 3: Strategic Development and Metrics Applications
- Continue applying metrics and KPIs.
- Develop strategies for targeting new customers.
- Update buyer personas and segmentation.
Absolutely, our month-to-month service structure offers you the flexibility to pause and resume as your priorities shift. It's designed to adapt to your evolving business needs, so you can pick up right where you left off when you're ready.
Most of our clients engage with us for more than twelve months, with some partnerships extending up to three years or more.
Yes, references are available upon request.
Certainly, we provide tailored solutions for specific marketing challenges you may face. Offerings include website transformation and lead generation, and we're more than capable of customizing many projects to align with your unique needs.
At Leadway, we distinguish ourselves by offering an all-encompassing approach that spans strategy, planning, and execution. Unlike traditional fractional CMOs who may focus solely on branding or pinpointing key issues, we serve as your sustained strategic partner. We integrate seamlessly as an extension of your team, aiming for long-term engagements rather than isolated projects. This ensures a more cohesive and effective marketing strategy that aligns with your business objectives.
Absolutely, we can seamlessly integrate with your existing marketing agencies or freelancers. Our aim is to function as an extension of your team, collaborating effectively to realize your business objectives. It's all about aligning strategies and working cohesively to achieve your goals.
Yes, we excel at collaborating with your sales team. During the onboarding and discovery process, we engage directly with customer-facing roles to ensure cohesive strategy. In addition to our comprehensive marketing offerings, we also extend our expertise into the realm of sales enablement. This includes crafting a well-defined sales process, providing hands-on training for your sales team, and ensuring seamless alignment between your marketing and sales functions. Our aim is to create a cohesive strategy that enhances both departments, contributing to your business' overall success and growth.
We prioritize meaningful performance indicators over vanity metrics. Our approach is based on nine key metrics designed to give you actionable insights. To make this data accessible and understandable, we establish a customized dashboard, complete with historical context. This enables us to continuously monitor performance and make data-driven decisions that align with your business goals. We're committed to transparency and measurability, focusing on metrics that genuinely move the needle for your business.
Our fractional CMO services are designed to be as flexible as your business needs them to be. At the end of each month, we'll discuss the objectives for the upcoming month, allowing you to adjust the hours as necessary. Whether you're scaling up for a high-impact initiative or shifting to maintenance mode, you have the freedom to tailor the engagement to suit your evolving requirements. Committing to a certain number of hours one month doesn't lock you in; you can easily scale up or down in the following months.
Certainly, we can provide thorough training for your marketing team across a variety of topics. This includes making your marketing processes more efficient, implementing new strategies, assisting in staff hiring, and identifying organizational gaps. Think of us as a seamless extension of your team, focused on enhancing your marketing performance.
We can assist in crafting compelling job descriptions and play an active role in the interview process to ensure you onboard the right talent for your marketing initiatives.
Please contact us at hello@getleadway.com or (415) 545-8295 for more information.
Please read our Fractional CMO page.
Yes, we offer one-on-one coaching sessions for marketing executives, as well as coaching for teams. We provide personalized coaching sessions to meet the specific needs of our clients.
Yes, please contact us at hello@getleadway.com or (415) 545-8295.
Here are some reasons why it might be time to hire a Fractional CMO:
- Right-sized leadership for startups or businesses not ready for a full-time executive.
- Consistency in marketing across all channels, especially when dealing with multiple agencies.
- Data-driven marketing decisions for revenue and growth.
- Expert management of marketing agencies, freelancers, or consultants.
- Direction and mentorship for execution-focused marketing teams.
- Modern marketing strategies for well-established businesses.
- Unified brand messaging to empower the sales team.
- Stepping in seamlessly during transitions or absences.
Please read our Fractional CMO page.
- Operate in Silos: Their strength is holistic oversight. Unlike certain specialized marketing agencies, they don't focus only on isolated areas like SEO or branding.
- Full-Time Availability: Being fractional means dividing their time among several clients. They won't be at your beck and call every moment.
- In-House Integration: While they bring an external fresh perspective, they might not have the in-depth, internal understanding an in-house team member possesses. This can sometimes lead to resistance from current team members.
- Long-Term Commitment: They're strategic guides, but a time might come when your business requires a full-time CMO. This suggests potential future recruitment and training.
- Fixed Engagement Models: Their services are tailored to fit your unique needs and don't follow the fixed packages often seen with agencies.
- Provide Full-Time Presence: Their role is consultative and periodic, not an everyday presence like an in-house team.
In essence, a Fractional CMO offers valuable strategic oversight and integration across marketing functions but doesn't dive deep into specialized tasks or offer constant availability like some full-time roles or agencies might.
Please visit our Fractional CMO page.
While we highly recommend the marketing audit as a valuable initial step for both actionable insights and establishing our working rapport, it's not a prerequisite. If preferred, we can directly proceed to the implementation phase.
Please refer to our pricing page.
Our Fractional CMO services operate on a month-to-month basis, offering you flexibility and adaptability. Additionally, we provide one-time project engagements. For both, we typically require a 50% payment upfront and the remaining 50% upon project completion.
While we can't guarantee specific outcomes due to uncontrollable external factors, our customer satisfaction guarantee underscores our commitment to integrity and proven performance. We don't make outlandish promises; instead, we focus on doing everything within our power to set you up for success. We're committed to delivering quality work on time and providing actionable insights through well-defined KPIs and metrics. This approach ensures you have a clear understanding of your marketing performance.
Expect to see meaningful results within a six to twelve-month timeframe. Marketing isn't a quick fix, but rather a valuable, long-term investment that brings sustainable growth.
During the first 3 months your Fractional CMO will:
- Month 1: Align Marketing and Business Goals
- Understand your business, goals, and customer base.
- Define essential metrics and KPIs.
- Establish processes for documenting insights and decisions.
- Month 2: Strengthen Collaboration and Metrics
- Reinforce the use of defined metrics and KPIs.
- Update market research and explore opportunities.
- Expand collaboration to various departments.
- Month 3: Strategic Development and Metrics Applications
- Continue applying metrics and KPIs.
- Develop strategies for targeting new customers.
- Update buyer personas and segmentation.
Absolutely, our month-to-month service structure offers you the flexibility to pause and resume as your priorities shift. It's designed to adapt to your evolving business needs, so you can pick up right where you left off when you're ready.
Most of our clients engage with us for more than twelve months, with some partnerships extending up to three years or more.
Yes, references are available upon request.
Certainly, we provide tailored solutions for specific marketing challenges you may face. Offerings include website transformation and lead generation, and we're more than capable of customizing many projects to align with your unique needs.
At Leadway, we distinguish ourselves by offering an all-encompassing approach that spans strategy, planning, and execution. Unlike traditional fractional CMOs who may focus solely on branding or pinpointing key issues, we serve as your sustained strategic partner. We integrate seamlessly as an extension of your team, aiming for long-term engagements rather than isolated projects. This ensures a more cohesive and effective marketing strategy that aligns with your business objectives.
Absolutely, we can seamlessly integrate with your existing marketing agencies or freelancers. Our aim is to function as an extension of your team, collaborating effectively to realize your business objectives. It's all about aligning strategies and working cohesively to achieve your goals.
Yes, we excel at collaborating with your sales team. During the onboarding and discovery process, we engage directly with customer-facing roles to ensure cohesive strategy. In addition to our comprehensive marketing offerings, we also extend our expertise into the realm of sales enablement. This includes crafting a well-defined sales process, providing hands-on training for your sales team, and ensuring seamless alignment between your marketing and sales functions. Our aim is to create a cohesive strategy that enhances both departments, contributing to your business' overall success and growth.
We prioritize meaningful performance indicators over vanity metrics. Our approach is based on nine key metrics designed to give you actionable insights. To make this data accessible and understandable, we establish a customized dashboard, complete with historical context. This enables us to continuously monitor performance and make data-driven decisions that align with your business goals. We're committed to transparency and measurability, focusing on metrics that genuinely move the needle for your business.
Our fractional CMO services are designed to be as flexible as your business needs them to be. At the end of each month, we'll discuss the objectives for the upcoming month, allowing you to adjust the hours as necessary. Whether you're scaling up for a high-impact initiative or shifting to maintenance mode, you have the freedom to tailor the engagement to suit your evolving requirements. Committing to a certain number of hours one month doesn't lock you in; you can easily scale up or down in the following months.
Certainly, we can provide thorough training for your marketing team across a variety of topics. This includes making your marketing processes more efficient, implementing new strategies, assisting in staff hiring, and identifying organizational gaps. Think of us as a seamless extension of your team, focused on enhancing your marketing performance.
We can assist in crafting compelling job descriptions and play an active role in the interview process to ensure you onboard the right talent for your marketing initiatives.
Please contact us at hello@getleadway.com or (415) 545-8295 for more information.
Please read our Fractional CMO page.
Yes, we offer one-on-one coaching sessions for marketing executives, as well as coaching for teams. We provide personalized coaching sessions to meet the specific needs of our clients.
Yes, please contact us at hello@getleadway.com or (415) 545-8295.
The purpose of a lead generation funnel is to provide your business with a reliable and profitable stream of customers in a predictable and consistent manner. While this may sound straightforward, achieving it can be challenging. However, with an optimized lead generation funnel in place, you can reduce your advertising expenses and focus more on closing sales and acquiring new customers, ultimately maximizing your efficiency and profitability.
The process of creating a lead generation funnel, including designing ebooks, setting up the funnel, email sequences, and advertising, typically takes about four to six weeks. However, the timeline may vary depending on customer feedback and approval processes.
To determine what content to create, we conduct keyword research to understand what topics people are searching for. We then brainstorm various topic ideas and review them with the client. We categorize these topics into three stages of the buyer's journey: top of the funnel (awareness stage), middle of the funnel (consideration stage), and bottom of the funnel (decision stage). This helps us create content that addresses the needs of potential customers at each stage and guides them through their buyer's journey.
Learn more about lead generation service here.
Absolutely, we value your input. We run content topics by the client, and if you have specific ideas or preferences, we're more than happy to incorporate them into the list of topics we consider for content creation. Your input is essential in shaping the content strategy to align with your goals and vision.
If you already have an existing email platform that you prefer to use, we can work with it to set up the lead generation funnel. Our goal is to make the process as seamless as possible for you, and we're flexible when it comes to integrating with your existing tools and systems.
Email platforms are not included in the cost of our services. These are separate expenses that you may need to consider, depending on your specific needs and preferences. We can work with you to integrate with the tools you choose, but their costs would be separate from our services.
- The funnel setup includes the following:
- Development of three ebooks.
- Email platform setup.
- Email copy and design.
- Setting up the platform itself.
- Ongoing optimization for three months.
- This comprehensive package ensures that your lead generation funnel is not only created but also fine-tuned for optimal performance over the initial three-month period.
- The 90-day test period for our funnels includes the following optimization efforts:
- A/B testing: We experiment with different variations of the funnel, such as the order of the ebooks, to identify the most effective approach.
- Copy optimization: We fine-tune the messaging and content within the emails and landing pages to improve engagement and conversion rates.
- Traffic analysis: We closely monitor the performance of the landing page and the opt-in page to ensure that we are successfully driving traffic and capturing leads.
- This testing phase allows us to refine and enhance the funnel's performance, ultimately maximizing your lead generation results.
- To measure success with your lead generation funnel, we focus on several key metrics:
- Cost per lead: This metric helps us evaluate the efficiency of your lead generation efforts by determining how much it costs to acquire each lead.
- Number of qualified leads: We track the quantity of leads generated and assess their quality to ensure they meet your criteria for potential customers.
- Email list growth: We monitor how many people have joined your email list through the funnel, recognizing that these individuals may become valuable customers in the future.
- These metrics allow us to gauge the effectiveness of your lead generation efforts and make data-driven adjustments to optimize performance.
Creating content as part of the lead generation funnel is essential because it allows you to offer value to your potential customers before asking for a sale. By providing valuable insights, information, or resources through content, you demonstrate your expertise and build trust with your audience. When someone is considering doing business with you, they are more likely to choose your company because they have already received valuable content from you, creating a positive impression and increasing the likelihood of conversion.
We would provide an action plan, topic ideas, a list of FAQs that we gather from the group, a comprehensive playbook, and best practices for collaboration. Additionally, we'll offer a 90-day plan to ensure the successful implementation of the workshop insights.
We provide ongoing support after the workshop, including hourly consulting, assistance with specific projects, and refining marketing processes as needed. We're here to support your marketing efforts beyond the workshop to ensure your continued success.
Please refer to our pricing page.
Yes - within the continental US. Please contact us at hello@getleadway.com for pricing outside the continental US.
We have found that virtual sessions are not as impactful, so for the time being we do not offer them.
Certainly, we can record the session for your reference, and you are welcome to film the session as well for future use. This way, you'll have a valuable resource to revisit and review the content discussed during our sessions.
Our framework typically takes around 90 days to implement. This time frame allows us to thoroughly analyze your current marketing operations, develop a strategy, and start implementing the necessary changes to optimize your marketing efforts. Beyond the initial 90 days, we offer additional 3-month sprints for continuous improvement and optimization for up to 12 months.