About Leadway
Leadway was founded by marketers who were frustrated by the inefficiencies of managing multiple agencies and freelancers. We spent years on the client side dealing with broken promises and disappointing ROI. So we decided to offer a better way.
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It’s Our Mission to Make Your Marketing Less Overwhelming
At Leadway, you get a streamlined marketing solution led by a Fractional CMO with over 18 years of experience. Our approach integrates marketing and sales, focusing on profitable strategies for sustainable growth. Most importantly you get peace of mind that every dollar you invest is strategically aimed at delivering tangible, measurable results.
Process
An In-Depth Look at Our Approach
01
Streamline your marketing
A Fractional CMO with over 18 years of experience manages your marketing for predictable, effective results, freeing you up to focus on your business.
02
Fill your expertise gap
Leadway seamlessly integrates into your operations, handling strategy, planning and execution across all channels and offering a customized dashboard for real-time expert analysis of metrics and KPIs.
03
Align your marketing and sales
Leadway works closely with your team to align marketing and sales strategies. We offer personalized advice and hands-on help, essential for reaching your business goals and achieving effective marketing and sales outcomes.
04
Stay organized and accountable
You'll always know where things stand with Leadway with transparent processes and prompt communication. We stand by our commitments, guaranteeing you'll receive what's been promised, when it's promised, for complete peace of mind.
Keeping Promises,
Building Lasting Relationships
Building Lasting Relationships
C
Customer focus
Our team listens attentively, operates with a sense of urgency, anticipates needs, and delivers innovative solutions that simplify our clients’ lives.
A
Accountability
We take ownership of our work and hold ourselves accountable. We are ethical, reliable, and maintain a high level of trust within our team and with our clients.
A
Adaptability
Our team is ready to embrace new ideas, stay on top of market trends, learn from failures, and make quick decisions to capitalize on emerging opportunities.
R
Respect
We value diverse ideas, views, and talents. We listen with empathy, disagree respectfully, and empower each member of our organization.
E
Excellence
We believe in collaboration, respecting the expertise of each team member, and maintaining high-quality standards in our work. Proactiveness is in our DNA.
Alexandria Ohlinger
Chief Executive Officer
Alexandria Ohlinger is a seasoned marketing executive and 3x Co-Founder and CEO with over 18 years of experience working with B2B, B2C, and DTC businesses of all sizes, from small start-ups to large Fortune 500 companies, such as Mattel. Alex is known for her no nonsense, performance-driven approach to marketing. She currently is CEO of Leadway, a Fractional CMO firm that helps businesses streamline marketing execution, track, and measure success, and optimize their spend, so they can focus on the right things and actually see ROl.
Marian Pulford
Director of Operations
Marian Pulford serves as the Director of Operations at Leadway. She has more than a decade of experience in organizational effectiveness and strategic communications across various industries. Her pragmatic approach to strategic planning and change management has driven organizational growth and impactful outcomes throughout her career. At Leadway, Marian is known for her focus on practical results and effective management. Her operational competencies include creating and scaling departments, boosting organizational effectiveness, and streamlining efficiency.
Get to Know the Minds Behind Our Success
Collaboration is at the heart of what we do and thanks to our supportive and passionate team, working together comes naturally.
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Who We Collaborate With to Achieve Success
For B2C
Fractional CMOs can work across your business to optimize your marketing and sales alignment to drive growth.
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For eCommerce
Optimize every touchpoint of your customer's journey, driving conversions and maximizing ROI.
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For B2B
We turn your complex offerings into compelling narratives that resonate with clients.
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Our Wide Array of
Professional Services
Fractional CMO Services
A focused strategy for better results. From strategy to execution, a Fractional CMO manages your marketing campaigns by leveraging actionable data and insights to guarantee better results.
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High-performing Websites
Turn your website into the ultimate sales tool. Take the stress out of website creation with a website that serves as a customer-friendly buying tool.
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Lead Generation
Launch funnels that deliver value first and conversions second. Nurture leads with e-books and case studies to make every interaction with your business matter.
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Leadway AI
Our services leverage powerful data analysis, visualization, and customizable reporting to provide actionable insights that drive informed decision-making, optimize operations, and boost profitability.
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